How Multimedia Stage Design Technology is Changing the Game

When it comes to creating immersive experiences for special events, theatrical performances or for product launches, engineering and the digital arts come together with the latest technology and creative insights from leading industrialists. Today’s most innovative multimedia stage design companies use technologies like 3D mapping, virtual reality, holographic projection and much more. When creative minds in the multimedia stage design technologies industry come up with a concept design challenges will almost always present themselves. When the artistic concept, creative intuition and the right multimedia technologies for stage design are able to work together to achieve a stunning show, a game changing bar is raised. Here are some ways that creative stage design companies are using digital and multimedia solutions to create memorable events.

Mixing Multimedia Technologies

Mixing multimedia technologies for stage design allows for bridges to exist between multiple creative forms of visual content. When multimedia stage designers take the best components from the industry to create a single dynamic frame for presenting immersive digital experiences and shows for special events, they can filter undesirable elements to create something spectacular and unforgettable.

When it comes to game changing strategies in multimedia stage art, the best creatives deploy a staged show that reflects the subject itself. Multimedia stage design companies like Sila Sveta did just that for a special event introducing the super SUV Lamborghini Urus. Here, a unique mix of multimedia technologies were applied alongside projection on kinetic surfaces on winches. The technical approach engineers took to creating the Lamborghini was retold via visual content to reflect its miraculous creation.

3D projection was deployed on volumetric arrays via kinetic winches with a unique technological innovation–a customized software algorithm that calculated the motion of 56 light triangles that collected data form the design software.

The multimedia stage technology prime focus was the 56 triangles with LEDs on their perimeter with a length of roughly 900 feet suspended by the massive winches. Holistically and individually, they functioned as canvases for a grand projection show with accompanying scenes in the background. 14 modern projection machines with the brightness level of 30,000 lumens and a 4K resolution were used.

Multimedia Stage Shows that Reflect the Launch’s Product

Continuing with the example of the Lamborghini Urus, the show and its technologies perfectly represented the product itself. In the show’s commencement the LED triangles moved independently in a defined space creating polygonal 3D figures for projection mapping. All of this was controlled by 4x4pro and TouchDesigner multimedia servers that each ran unique developed software. All of this and the various technology components represented the the inspiration that went into designing the vehicle. Automakers took the speed of the Miura, the aesthetic look of the Countach, and the cross-country capabilities of the LM002 to create a master-class in SUVs. And the best of mixed multimedia technologies were extracted and compiled together to create a game-changing staged show using the latest innovation with a creative eye for orchestrating the most mesmerizing lighted stage designs for special events.